Independent authors are changing the way the publishing world works. You'll often find their books published for much less than mainstream publishing books electronically for e-readers like the Kindle, Nook, iPad, tablets, etc. Some even release a book for free in hopes that people will like it and will purchase their other books.

When you discover one of these authors, there are some things you can do to make them more successful. This has already happened to some, who have been picked up by larger publishers for better distribution. Here's a small list that isn't all-inclusive:

1. The obvious: Buy their books.

2. The next obvious: Tell your friends and family.

3. The not-so-obvious: Write a review of their book. This is perhaps the most important thing you can do, because it will reach so many more people and surveys have shown that at twice as many of "first time" book purchases for a new author are based more on reviews than by recommendations from friends or family.

4. Corollary to #3: Review the book on other sites where you can. This includes other venues where it can be bought as well as sites like Goodreads and Shelfari.

5: Important corollary to numbers 3 and 4: Do not write a review that will make the book sound better than it really is. Write an HONEST review of it. If it is 4 stars, don't give it 5 just because you've liked their other works or know them and want them to be more successful. Write it honestly and include enough details to help someone else decide if they, too, might like to read it (but not so much you reveal the story).

6. If they have a web page, share it on social media for them.

7. If they have a social media presence, follow them. But it isn't enough to just follow them. You also need to share, click like, +1, etc. their posts. Facebook for instance, inhibits small businesses and independent authors and artists from being seen by their core audience and followers with their algorithm to show "what is important" by only selecting random posts from a site you've clicked "like" on. The more posts from that page gets shared and/or liked, the more of their posts that will show to people that have already clicked "like" on their page (and the more likely they can then click "like" or "share").

8. Corollary to #7: go to their page just in case you didn't get to see some of their posts.

9. Encourage them. Post something to their page letting them know you anxiously await their next book, but don't be too pushy. Artists and Authors like encouragement, but not so much pressure to complete something.

10. Repeat.

That's all for this week's blog. Thanks for reading.